ECRM 2025 - Proceedings of the 24th European Conference on Research Methodology for Business and Management Studies

edited by Dr Sandra Moffett and Dr Andrea Reid

These proceedings represent the work of contributors to the 24th European Conference on Research Methodology (ECRM 2025), hosted by Ulster University in Derry~Londonderry, Northern Ireland on 19-20 June 2025. The Conference Chair is Professor Sandra Moffett, and the Programme Chair is Dr. Andrea Reid, both from Ulster University.

ECRM is a well-established event on the academic research calendar and now in its 24th year and remains an opportunity for participants to meet and share ideas. The aim and scope of this conference is to bring together researchers from a range of disciplines and sectors to share expertise and novel approaches in business and management research methods. ECRM is interested in contributions on the subject of research methods used in business and management research. The research papers tend to either focus directly on creating and implementing innovative methodologies or highlight an interesting use of methodologies in their study.

The opening keynote presentation is given by Frank Bannister, Fellow Emeritus at Trinity College Dublin, Ireland with the title A few problems with reality... On the second day, Dr. Anabela Soares, UWE Bristol, UK will give a talk on the subject Moving Beyond Traditional Research: Insights, Challenges and Opportunities.
With an initial submission of 54 abstracts, after the double blind, peer review process there are 17 Academic research papers, 3 PhD research papers and 1 Masters Research paper published in these Conference Proceedings. These papers represent research from Canada, Czech Republic, Finland, Indonesia, Ireland, Northern Ireland, Northern Ireland , Poland, Portugal, South Africa, Sweden, Thailand, UK and USA.