Proceedings of the 12th European Conference on Social Media (ECSM 2025)

These proceedings represent the work of contributors to the 12th European Conference on Social Media (ECSM 2025), hosted by  Porto Accounting and Business School (ISCAP), Porto, Portugal on 22-23 May 2025. The Conference Chair is Susana Pinto and Programme Chair is Luciana Oliveira from ISCAP.

ECSM is now a well-established event on the academic research calendar and now in its 12^th year the key aim remains the opportunity for participants to share ideas and meet the people who hold them. The scope of papers will ensure an interesting two days. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research.

The opening keynote presentation is given by Professor Alexandre Duarte from the NOVA University of Lisbon on Behind the Scroll: insights of the Social Media Era. On the second day, Professor Xabier Martínez Rolán from the University of Vigo, will give a talk on the subject: From Digital Violence to Disinformation on Social Media: A New Paradigm with Generative AI.