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The MNE Subsidiary Challenge: Adapting global strategy to the local cultural context Two Cases in Argentina

The MNE Subsidiary Challenge: Adapting global strategy to the local cultural context Two Cases in Argentina

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Dissertation by Dr Dora Inés Rizzuto

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The MNE Subsidiary Challenge: Adapting global strategy to the local cultural context Two Cases in Argentina

A Thesis submitted in partial fulfillment of the requirement for the degree of Doctoral Business Administration

By Dora Inés Rizzuto

Henley Business School, University of Reading March 2016

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