Author: Dan Remenyi

Published by Academic Publishing International This book is also available in ePUB format. Click here to purchase the ePUB version

The new edition includes chapters on data management, data saturation and more.

Interviews, focus groups and questionnaires are everyday tools of the academic researcher in business and management studies. Most research degrees and many academic peer reviewed journal papers have employed one or more of these techniques. Ironically the knowledge and skills required to use these tools are not often well taught and the books available on these topics can be daunting.

This highly accessible book addresses these three field methods and explains how they may be employed to good effect. The book also provides examples or research protocols, letters and checklists which are of direct use to researchers using these methods.